Does IoT Adoption Lead to Value Creation in B2B Relationships?

Bert Paesbrugghe; Fadeela Toofany; Karina Burgdorff

Does IoT Adoption Lead to Value Creation in B2B Relationships?

Bert Paesbrugghe, Fadeela Toofany, Karina Burgdorff

Aalborg University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review

Original language	English
Title of host publication	2002 AMA Winter Academic Conference proceedings : Reconnecting and Reconceiving the Marketplace
Editors	Ashlee Humphreys, Grant Packard, Katrijn Gielens
Volume	33
Publisher	American Marketing Association
Publication date	18 Feb 2022
Pages	779-795
ISBN (Electronic)	978-0-87757-012-7
Publication status	Published - 18 Feb 2022
Externally published	Yes
Event	2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace - , United States Duration: 18 Feb 2022 → 20 Feb 2022 https://www.ama.org/events/academic/2022-ama-winter-academic-conference/

Conference

Conference	2022 AMA Winter Academic Conference
Country/Territory	United States
Period	18/02/22 → 20/02/22
Other	February 10-11 \| Virtual <br/>February 18-20 \| Las Vegas, Nevada
Internet address	https://www.ama.org/events/academic/2022-ama-winter-academic-conference/

Cite this

@inproceedings{6399b8f36f3944f5bdba71167f3c05dd,

title = "Does IoT Adoption Lead to Value Creation in B2B Relationships?",

author = "Bert Paesbrugghe and Fadeela Toofany and Karina Burgdorff",

year = "2022",

month = feb,

day = "18",

language = "English",

volume = "33",

pages = "779--795",

editor = "Ashlee Humphreys and Grant Packard and Katrijn Gielens",

booktitle = "2002 AMA Winter Academic Conference proceedings",

publisher = "American Marketing Association",

address = "United States",

note = "2022 AMA Winter Academic Conference : Reconnecting and Reconceiving the Marketplace ; Conference date: 18-02-2022 Through 20-02-2022",

url = "https://www.ama.org/events/academic/2022-ama-winter-academic-conference/",

}

Does IoT Adoption Lead to Value Creation in B2B Relationships? / Paesbrugghe, Bert; Toofany, Fadeela; Burgdorff, Karina.
2002 AMA Winter Academic Conference proceedings: Reconnecting and Reconceiving the Marketplace. ed. / Ashlee Humphreys; Grant Packard; Katrijn Gielens. Vol. 33 American Marketing Association, 2022. p. 779-795.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review