Employee ideation in a VUCA context: Communication responsibility and roles on internal social media

Helle Eskesen Gode; Mona Agerholm Andersen

Employee ideation in a VUCA context: Communication responsibility and roles on internal social media

Helle Eskesen Gode, Mona Agerholm Andersen

Aarhus University

Research output: Contribution to conference without a publisher/journal › Paper › Research › peer-review

Abstract

Purpose: This study explores how employees act as responsible communicators while shifting between different communication roles in an ideation process on internal social media (ISM) within a context of volatility, uncertainty, complexity and ambiguity.
Approach: The empirical material consists of online observations of employee ideation on ISM and 14 interviews with employees in a Danish knowledge-intensive organization. Discourse analysis is applied to study how the employees position themselves and their coworkers in different communication roles.
Findings: This study reveals that when employees take responsibility for communication in the front stage of an innovation process on ISM, they assume and shift between various communication roles. Drawing on the empirical results, a theoretical typology of employees’ communication roles is developed.
Research/practical implications: This study contributes to the emerging research on employees as responsible communicators. Findings suggest that understanding the communication roles and responsibilities can be essential for confronting challenges related to employee ideation and internal communication on ISM
Keywords: Employee communication responsibility, communication roles, ideation, ISM, power
Paper type: Research paper

Original language	English
Publication date	17 Sept 2020
Number of pages	12
Publication status	Published - 17 Sept 2020
Event	CCI conference on Corporate Communication 2020 - Virtual (due to Covid 19), Milano, Italy Duration: 17 Sept 2020 → 17 Sept 2020 https://corporatecomm.org/conference/

Conference

Conference	CCI conference on Corporate Communication 2020
Location	Virtual (due to Covid 19)
Country/Territory	Italy
City	Milano
Period	17/09/20 → 17/09/20
Internet address	https://corporatecomm.org/conference/

Keywords

information and communication technologies and e-learning
Internal social media
management, organizational development and innovation
Ideation
Power
Media, communication and languages
Communication roles
Employee communication responsibility

Access to Document

https://corporatecomm.org/conference/

CCI conference on Corporate Communication 2020
Gode, H. E. (Speaker)
17 Sept 2020
Activity: Participating in or organising an event types › Conference

Cite this

@conference{4e705f84a1e84f1aaaf17f6259225dec,

title = "Employee ideation in a VUCA context: Communication responsibility and roles on internal social media",

abstract = "Purpose: This study explores how employees act as responsible communicators while shifting between different communication roles in an ideation process on internal social media (ISM) within a context of volatility, uncertainty, complexity and ambiguity.Approach: The empirical material consists of online observations of employee ideation on ISM and 14 interviews with employees in a Danish knowledge-intensive organization. Discourse analysis is applied to study how the employees position themselves and their coworkers in different communication roles.Findings: This study reveals that when employees take responsibility for communication in the front stage of an innovation process on ISM, they assume and shift between various communication roles. Drawing on the empirical results, a theoretical typology of employees{\textquoteright} communication roles is developed.Research/practical implications: This study contributes to the emerging research on employees as responsible communicators. Findings suggest that understanding the communication roles and responsibilities can be essential for confronting challenges related to employee ideation and internal communication on ISMKeywords: Employee communication responsibility, communication roles, ideation, ISM, powerPaper type: Research paper",

keywords = "information and communication technologies and e-learning, Internal social media, management, organizational development and innovation, Ideation, Power, Media, communication and languages, Communication roles, Employee communication responsibility",

author = "Gode, {Helle Eskesen} and Andersen, {Mona Agerholm}",

year = "2020",

month = sep,

day = "17",

language = "English",

note = "CCI conference on Corporate Communication 2020 ; Conference date: 17-09-2020 Through 17-09-2020",

url = "https://corporatecomm.org/conference/",

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TY - CONF

T1 - Employee ideation in a VUCA context: Communication responsibility and roles on internal social media

AU - Gode, Helle Eskesen

AU - Andersen, Mona Agerholm

PY - 2020/9/17

Y1 - 2020/9/17

N2 - Purpose: This study explores how employees act as responsible communicators while shifting between different communication roles in an ideation process on internal social media (ISM) within a context of volatility, uncertainty, complexity and ambiguity.Approach: The empirical material consists of online observations of employee ideation on ISM and 14 interviews with employees in a Danish knowledge-intensive organization. Discourse analysis is applied to study how the employees position themselves and their coworkers in different communication roles.Findings: This study reveals that when employees take responsibility for communication in the front stage of an innovation process on ISM, they assume and shift between various communication roles. Drawing on the empirical results, a theoretical typology of employees’ communication roles is developed.Research/practical implications: This study contributes to the emerging research on employees as responsible communicators. Findings suggest that understanding the communication roles and responsibilities can be essential for confronting challenges related to employee ideation and internal communication on ISMKeywords: Employee communication responsibility, communication roles, ideation, ISM, powerPaper type: Research paper

AB - Purpose: This study explores how employees act as responsible communicators while shifting between different communication roles in an ideation process on internal social media (ISM) within a context of volatility, uncertainty, complexity and ambiguity.Approach: The empirical material consists of online observations of employee ideation on ISM and 14 interviews with employees in a Danish knowledge-intensive organization. Discourse analysis is applied to study how the employees position themselves and their coworkers in different communication roles.Findings: This study reveals that when employees take responsibility for communication in the front stage of an innovation process on ISM, they assume and shift between various communication roles. Drawing on the empirical results, a theoretical typology of employees’ communication roles is developed.Research/practical implications: This study contributes to the emerging research on employees as responsible communicators. Findings suggest that understanding the communication roles and responsibilities can be essential for confronting challenges related to employee ideation and internal communication on ISMKeywords: Employee communication responsibility, communication roles, ideation, ISM, powerPaper type: Research paper

KW - information and communication technologies and e-learning

KW - Internal social media

KW - management, organizational development and innovation

KW - Ideation

KW - Power

KW - Media, communication and languages

KW - Communication roles

KW - Employee communication responsibility

M3 - Paper

T2 - CCI conference on Corporate Communication 2020

Y2 - 17 September 2020 through 17 September 2020

ER -

Employee ideation in a VUCA context: Communication responsibility and roles on internal social media

Abstract

Conference

Keywords

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Activities

CCI conference on Corporate Communication 2020

Cite this