Exploring the role of XR and AI within international marketing activities of technological industrial SMEs transitioning to a more sustainable world, 2023

Tetyana Jørgensen

Exploring the role of XR and AI within international marketing activities of technological industrial SMEs transitioning to a more sustainable world, 2023

Research output: Contribution to journal › Journal article › Communication

Abstract

Over the years of collaboration between the author and small and medium-sized enterprises (hereinafter, SMEs) involved in the manufacturing and marketing of technological industrial products on the international markets, a need for tailored marketing activities for that type of product has emerged. Hereinafter, the technological industrial products are technologies developed for and sold in industrial international markets.

Original language	English
Journal	EIBAzine – International Business Perspectives
Issue number	33
Pages (from-to)	20-25
Number of pages	6
ISSN	2222-4785
Publication status	Published - 29 Nov 2023

Access to Document

https://www.eiba.org/UserFiles/2023_EIBAzine_autumn_winter.pdf

Cite this

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title = "Exploring the role of XR and AI within international marketing activities of technological industrial SMEs transitioning to a more sustainable world, 2023",

abstract = "Over the years of collaboration between the author and small and medium-sized enterprises (hereinafter, SMEs) involved in the manufacturing and marketing of technological industrial products on the international markets, a need for tailored marketing activities for that type of product has emerged. Hereinafter, the technological industrial products are technologies developed for and sold in industrial international markets.",

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N2 - Over the years of collaboration between the author and small and medium-sized enterprises (hereinafter, SMEs) involved in the manufacturing and marketing of technological industrial products on the international markets, a need for tailored marketing activities for that type of product has emerged. Hereinafter, the technological industrial products are technologies developed for and sold in industrial international markets.

AB - Over the years of collaboration between the author and small and medium-sized enterprises (hereinafter, SMEs) involved in the manufacturing and marketing of technological industrial products on the international markets, a need for tailored marketing activities for that type of product has emerged. Hereinafter, the technological industrial products are technologies developed for and sold in industrial international markets.

M3 - Journal article

SN - 2222-4785

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JO - EIBAzine – International Business Perspectives

JF - EIBAzine – International Business Perspectives

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