TY - GEN
T1 - Fan relationship management in football - going beyond traditional product offerings to win the hearts of fans
AU - Cortsen, Kenneth
PY - 2015/8/25
Y1 - 2015/8/25
N2 - The management and control of fan relations should go beyond a football club?s traditional product and service offerings and touch the important experiential side of the football economy. This will create a stronger platform to optimize ROI, ROE and ROO relating to different fan segments.
AB - The management and control of fan relations should go beyond a football club?s traditional product and service offerings and touch the important experiential side of the football economy. This will create a stronger platform to optimize ROI, ROE and ROO relating to different fan segments.
KW - fan relationship management
KW - fanrelationer i sport
KW - oplevelsesbaseret marketing i sport
KW - produkttilbud i sport
KW - sport and experience economy
KW - sport og oplevelsesøkonomi
M3 - Indlæg i netbaserede medier
ER -