@misc{835dc1efec0c4ffa904a063ec098cc97,
title = "Football players, asset management \& the unexploited potential of enhanced player engagement in football management \& marketing",
abstract = "This article gives insights into why and how football brands (e.g. clubs and governing bodies) can benefit from enhancing the activation of players in football management and football marketing initiatives.",
keywords = "business of sports, fodboldledelse, fodboldmarketing, fodbold{\o}konomi, football branding, football economy, football management, football marketing, sport branding, sport economy, sport management, sports business, sportsbranding, sportsmanagement, sportsmarketing, sports{\o}konomi",
author = "Kenneth Cortsen",
year = "2014",
month = sep,
day = "8",
language = "Dansk",
type = "Other",
}