Gaining customer centric understanding of retail displays for future innovations.

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

The aim of this research is to provide insights for future display design through understanding the processes of sensemaking of retail displays in digitised retail.
Original languageEnglish
JournalInternational Journal of Retail & Distribution Management
Volume49
Issue number4
Pages (from-to)491-513
Number of pages23
ISSN0959-0552
DOIs
Publication statusPublished - 1 Mar 2021

Keywords

  • aesthetics, design and media

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