Heartcore Business? A study of the challenges social enterprises experience when communicating their corporate identity: 3rd CSR communication conference

Line Schmeltz

Heartcore Business? A study of the challenges social enterprises experience when communicating their corporate identity: 3rd CSR communication conference

Line Schmeltz

Aarhus University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review

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Abstract

The concept of social enterprises is relatively new in Denmark, and the potential of such businesses is still largely untapped. A recent report (2014) issued by The Committee for Social Businesses appointed by The Ministry of Children, Gender Equali-ty, Integration and Social Affairs and the Ministry of Employment points to a lack of communication of identity (focusing on being a social enterprise) as one of the main barriers for social businesses aiming to expand and strengthen their business. The aim of this paper is thus to investigate social businesses’ communication of identity through a value-theoretical frame-work. This set-up will identify the extent to which these companies manage to create alignment between their corporate identity values and their social responsibility values, or if they are working with two, or even more, different value systems

Original language	English
Title of host publication	Conference Proceedings : The 3rd International CSR Communication Conference
Editors	Ursa Golob, Klement Podnar, Anne-Ellerup Nielsen, Christa Thomsen, Wim Elving
Place of Publication	Ljubliana
Publication date	2015
Pages	161-168
ISBN (Print)	9789612357436
Publication status	Published - 2015
Externally published	Yes

Keywords

Media, communication and languages
CSR communication
Corporate identity
Social enterprises

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proceedings_za_objavoFinal published version, 4.18 MBLicence: Unspecified

3rd International CSR Communication Conference
Schmeltz, L. (Speaker)
17 Sept 2015 → 19 Sept 2015
Activity: Participating in or organising an event types › Conference

Cite this

Schmeltz, Line. / Heartcore Business? A study of the challenges social enterprises experience when communicating their corporate identity : 3rd CSR communication conference. Conference Proceedings: The 3rd International CSR Communication Conference. editor / Ursa Golob ; Klement Podnar ; Anne-Ellerup Nielsen ; Christa Thomsen ; Wim Elving. Ljubliana, 2015. pp. 161-168

@inproceedings{12296a4ef8844697a2450062de9cb060,

title = "Heartcore Business? A study of the challenges social enterprises experience when communicating their corporate identity: 3rd CSR communication conference",

abstract = "The concept of social enterprises is relatively new in Denmark, and the potential of such businesses is still largely untapped. A recent report (2014) issued by The Committee for Social Businesses appointed by The Ministry of Children, Gender Equali-ty, Integration and Social Affairs and the Ministry of Employment points to a lack of communication of identity (focusing on being a social enterprise) as one of the main barriers for social businesses aiming to expand and strengthen their business. The aim of this paper is thus to investigate social businesses{\textquoteright} communication of identity through a value-theoretical frame-work. This set-up will identify the extent to which these companies manage to create alignment between their corporate identity values and their social responsibility values, or if they are working with two, or even more, different value systems",

keywords = "CSR, CSR communication, Corporate Social Responsibility, Corporate branding, Corporate communication, Corporate identity, Legitimacy, Social enterprises, Strategic communication, Values, institutional theory, Media, communication and languages, CSR communication, Corporate identity, Social enterprises",

author = "Line Schmeltz",

note = "Conference code: 3",

year = "2015",

language = "English",

isbn = "9789612357436",

pages = "161--168",

editor = "Ursa Golob and Klement Podnar and Anne-Ellerup Nielsen and Christa Thomsen and Wim Elving",

booktitle = "Conference Proceedings",

}

Heartcore Business? A study of the challenges social enterprises experience when communicating their corporate identity: 3rd CSR communication conference. / Schmeltz, Line.
Conference Proceedings: The 3rd International CSR Communication Conference. ed. / Ursa Golob; Klement Podnar; Anne-Ellerup Nielsen; Christa Thomsen; Wim Elving. Ljubliana, 2015. p. 161-168.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review

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AB - The concept of social enterprises is relatively new in Denmark, and the potential of such businesses is still largely untapped. A recent report (2014) issued by The Committee for Social Businesses appointed by The Ministry of Children, Gender Equali-ty, Integration and Social Affairs and the Ministry of Employment points to a lack of communication of identity (focusing on being a social enterprise) as one of the main barriers for social businesses aiming to expand and strengthen their business. The aim of this paper is thus to investigate social businesses’ communication of identity through a value-theoretical frame-work. This set-up will identify the extent to which these companies manage to create alignment between their corporate identity values and their social responsibility values, or if they are working with two, or even more, different value systems

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KW - Values

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BT - Conference Proceedings

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A2 - Thomsen, Christa

A2 - Elving, Wim

CY - Ljubliana

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Heartcore Business? A study of the challenges social enterprises experience when communicating their corporate identity: 3rd CSR communication conference

Abstract

Keywords

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Activities

3rd International CSR Communication Conference

Cite this