How a Norwegian niche web series for teenagers became a global success: The Norwegian broadcaster NRK did it! Won the youngsters back that they lost to YouTube and Netflix

This article suggests where the quality of SKAM as a web TV series lies, as well as why it has reached it’s popularity among both its home audience in Norway and in several other countries. The article gives an insight into the storytelling choices and the use of social media which have all played a role in the success of the series.