@misc{2983ca475ea044f2ae881eba27177338,
title = "How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike{\textquoteright}s brand",
keywords = "business community, trade and economy, Bo Jackson, Cristiano Ronaldo, ESPN, Michael Jordan, NBA, Neymar, Nike, Nike og branding, adidas, athlete branding, innovation and sport, sports stars and branding, sportsbranding, sportsmarketing, strategic marketing in sports, strategic sports business",
author = "Cortsen, \{Kenneth Holm\}",
year = "2018",
month = feb,
day = "13",
language = "English",
type = "Other",
}