Intra-organizational Brand Resistance and Counter-narratives in City branding – a Comparative Study of three Danish Cities

Ole Have Jørgensen; Bodil Stilling Blichfeldt; Marianne Wollf Lundholt

doi:10.1108/QMR-01-2018-0012

Intra-organizational Brand Resistance and Counter-narratives in City branding – a Comparative Study of three Danish Cities

Ole Have Jørgensen
, Bodil Stilling Blichfeldt
, Marianne Wollf Lundholt

VIA

University of Southern Denmark

Research output: Contribution to journal › Journal article › Research › peer-review

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Abstract

This study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of counter-narratives emerging from the political and administrative arenas.

Original language	English
Journal	Qualitative Market Research
Volume	23
Issue number	4
Pages (from-to)	1001-1018
Number of pages	17
ISSN	1352-2752
DOIs	https://doi.org/10.1108/QMR-01-2018-0012
Publication status	Published - 2020

Keywords

business community, trade and economy
city branding
intra-organizational brand resistance

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10.1108/QMR-01-2018-0012

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https://portal.findresearcher.sdu.dk/en/publications/intra-organizational-brand-resistance-and-counter-narratives-in-c

Cite this

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title = "Intra-organizational Brand Resistance and Counter-narratives in City branding – a Comparative Study of three Danish Cities",

abstract = "This study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of counter-narratives emerging from the political and administrative arenas.",

keywords = "business community, trade and economy, city branding, intra-organizational brand resistance",

author = "J{\o}rgensen, \{Ole Have\} and Blichfeldt, \{Bodil Stilling\} and Lundholt, \{Marianne Wollf\}",

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doi = "10.1108/QMR-01-2018-0012",

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pages = "1001--1018",

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AU - Jørgensen, Ole Have

AU - Blichfeldt, Bodil Stilling

AU - Lundholt, Marianne Wollf

PY - 2020

Y1 - 2020

N2 - This study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of counter-narratives emerging from the political and administrative arenas.

AB - This study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of counter-narratives emerging from the political and administrative arenas.

KW - business community, trade and economy

KW - city branding

KW - intra-organizational brand resistance

U2 - 10.1108/QMR-01-2018-0012

DO - 10.1108/QMR-01-2018-0012

M3 - Journal article

SN - 1352-2752

VL - 23

SP - 1001

EP - 1018

JO - Qualitative Market Research

JF - Qualitative Market Research

IS - 4

ER -

Intra-organizational Brand Resistance and Counter-narratives in City branding – a Comparative Study of three Danish Cities

Abstract

Keywords

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