Marketing in the making: The goods have approach a high level of simularity, in marketing the aim is to miror drives in the goods other than basic material ones.

Research output: Contribution to journalJournal articleResearch

Abstract

The competative drive
Original languageDanish
MagazineCultura Polaris: måseskrik fra sosialantropologistudentene i Tromsø
Volume3
Issue number5
Pages (from-to)12-15
Number of pages4
Publication statusPublished - 1999

Keywords

  • marketing

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