Media Language, Clear or Obscure

Michael Ejstrup, Bjarne le Fevre Jakobsen

Research output: Chapter in Book/Report/Conference proceedingConference contribution to proceedingpeer-review

4 Downloads (Pure)


Be clear, not obscure. One of the four maxims for optimal communication is that it is essential to develop proficiency in being concise and clear. The question is whether this is really a good idea in all contexts. There is some evidence to the contrary. Undoubtedly, we have many contexts where it is important for mutual understanding that we be clear and concise. This is true of instructions for electronic equipment and for household appliances. Here, linguistic brevity and clarity may be preferable, but not in other cases. Culture, globalization, and the recognition of ever faster growth in diversity, means that media need to be very cognizant of the stringency with which they handle the advice to be linguistically clear and concise. The need to pay great attention to situational awareness is highly visible and intrusive. Attention to situational awareness seems to be crucial for the survival of free speech.
Original languageEnglish
Title of host publicationInternational Science Index
PublisherWorld Academy Of Science, Engineering And Technology
Publication date2015
Publication statusPublished - 2015
Event17th International Conference on Population and Development - Montreal, Canada
Duration: 11 May 201512 May 2015
Conference number: 17


Conference17th International Conference on Population and Development
SeriesInternational Scholarly and Scientific Research & Innovation


  • Language
  • communication

Cite this