Methods for Analyzing Social Media

Jakob Linaa Jensen (Editor), Klaus Bredl (Editor), Julia Hünniger (Editor)

Research output: Chapter in Book/Report/Conference proceedingContribution to book/anthologyResearchpeer-review

Abstract

Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject.
Original languageEnglish
Title of host publicationMethods for Analyzing Social Media
Number of pages208
Place of PublicationLondon
PublisherRoutledge
Publication date2013
Pages1-208
ISBN (Print)978-0415818322
Publication statusPublished - 2013
Externally publishedYes

Keywords

  • digital media
  • social media

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