@inbook{a83fb2531ce24b6ea4253980c0271199,
title = "Modelling and Organising Customer Driven Business Process in a Mass Customization Environment",
author = "Hans-Henrik Hvolby and Chris Martin and Heidi Dreyer",
year = "2014",
month = feb,
language = "English",
isbn = "87-91200-70-9",
pages = "62",
editor = "Kjeld Nielsen and Brun{\o}, {Thomas Ditlev} and Taps, {Stig B.} and J{\o}rgensen, {Kaj A.}",
booktitle = "ABSTRACTS MCPC2014",
publisher = "Aalborg Universitet",
address = "Denmark",
note = "the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014) ; Conference date: 04-02-2014 Through 07-02-2014",
}