More than a game: Football kicks off tourism in the case of SSC Napoli and the destination image of Naples among fans based in Denmark

Research output: Contribution to conference without a publisher/journalPaperResearchpeer-review

21 Downloads (Pure)


This qualitative study investigates why and how football is at the heart of destination image perceptions in the association between SSC Napoli and Naples among fans from Denmark. Moreover, the study explores how football is a vector for destination image improvement. Email-interviews with open-ended questions were conducted in order to gain understanding and perceptions of SSC Napoli fans from Denmark. Although the stable presence of SSC Napoli in European tournaments gives the club international attention, the city still suffer from bad reputation. This study illustrates that football fandom contributes with an opportunity for nonstereotypical knowledge and might lead to first-hand encounters with Naples, hence creating a more positive image about the destination among the Danish supporters of SSC Napoli.
Original languageEnglish
Publication date2017
Number of pages8
Publication statusPublished - 2017
EventEuroCHRIE 2017: Reach the unreached – touch the untouched - Radisson Blu Hotel Nairobi, Nairobi, Kenya
Duration: 23 Oct 201725 Oct 2017
Conference number: 35


ConferenceEuroCHRIE 2017
LocationRadisson Blu Hotel Nairobi
Internet address


  • experience economy

Cite this