Nordic Branding: An Odyssey into the Nordic Myth Market

Lars Pynt Andersen, Dannie Kjeldgaard, Frank Lindberg, Jacob Östberg

Research output: Chapter in Book/Report/Conference proceedingContribution to book/anthologyResearchpeer-review

Original languageEnglish
Title of host publicationNordic consumer culture: state, market and consumers
EditorsSøren Askegaard, Jacob Östberg
Number of pages238
PublisherPalgrave Macmillan
Publication date2019
Pages213
Chapter10
ISBN (Print)9783030049324
ISBN (Electronic)9783030049331
DOIs
Publication statusPublished - 2019
Externally publishedYes

Keywords

  • business community, trade and economy

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