@inbook{665b433f54cd4f26ba1205a9513ed692,
title = "Nordic Branding: An Odyssey into the Nordic Myth Market",
keywords = "business community, trade and economy, Branding, Nordiskhed",
author = "Andersen, {Lars Pynt} and Dannie Kjeldgaard and Frank Lindberg and Jacob {\"O}stberg",
year = "2019",
doi = "10.1007/978-3-030-04933-1_10",
language = "English",
isbn = "9783030049324",
pages = "213",
editor = "S{\o}ren Askegaard and Jacob {\"O}stberg",
booktitle = "Nordic consumer culture: state, market and consumers",
publisher = "Palgrave Macmillan",
address = "United Kingdom",
}