@inbook{bfcd4875d7e14a878973bedbb5612fec,
title = "Online Reception Analysis: Big Data in Qualitative Marketing Research",
keywords = "business community, trade and economy",
author = "Knudsen, {Gry H{\o}ngsmark} and Dannie Kjeldgaard",
year = "2014",
month = nov,
doi = "10.1108/S0885-211120140000016022",
language = "English",
isbn = "978-1-78441-158-9",
volume = "16",
series = "Research in Consumer Behavior",
publisher = "Emerald Group Publishing",
editor = "John Schouten and Diane Martin and Russel Belk",
booktitle = "Consumer Culture Theory",
address = "United Kingdom",
}