Opening the complexities of evaluations: using participatory action research in three Danish Organizations to co-create new insights

Vibeke Thøis Madsen; Dorte Schiøler

Abstract

Purpose To develop new understandings of measurement and evaluation of strategic communication through workshops with three Danish organizations experienced with conducting evaluations.

Design/methodology/approach A participatory action research (PAR) method was used to enrich both researchers and participants in two rounds of workshops in three Danish organization.

Preliminary findings Evaluations serve many different purposes. From documentation to developing learnings. Practitioners appreciate models that take complexities of evaluations into account and at the same time they also wish models to be simple, easy to understand and in Danish.

Practical implications Flexible evaluations models that can be adjusted to different contexts, objectives and purposes are needed.

Originality One of the first studies to conduct Participatory Actions Research in three different types of organizations to co-create knowledge about evaluations.

Original language	English
Publication date	17 Sept 2026
Number of pages	12
Publication status	Published - 17 Sept 2026
Event	Euprera 2026: Regenerating public relations and strategic communication in the face of the new global order: are we ready for this challenge? - University of Malaga, Malaga, Spain Duration: 16 Sept 2026 → 19 Sept 2026 Conference number: 27 https://malaga2026.eu/

Conference

Conference	Euprera 2026
Number	27
Location	University of Malaga
Country/Territory	Spain
City	Malaga
Period	16/09/26 → 19/09/26
Internet address	https://malaga2026.eu/

Keywords

Media, communication and languages
Measurement and Evaluation
Participatory Action Research
strategic communication
value creation

Evaluering af kommunikation - en kortlægning af fokuspunkter for effektevaluering af kommunikation
Schiøler, D. (Co-researcher) & Madsen, V. T. (Co-researcher)
01/01/25 → 30/11/26
Project: Research

Cite this

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abstract = "Purpose To develop new understandings of measurement and evaluation of strategic communication through workshops with three Danish organizations experienced with conducting evaluations. Design/methodology/approach A participatory action research (PAR) method was used to enrich both researchers and participants in two rounds of workshops in three Danish organization. Preliminary findings Evaluations serve many different purposes. From documentation to developing learnings. Practitioners appreciate models that take complexities of evaluations into account and at the same time they also wish models to be simple, easy to understand and in Danish. Practical implications Flexible evaluations models that can be adjusted to different contexts, objectives and purposes are needed. Originality One of the first studies to conduct Participatory Actions Research in three different types of organizations to co-create knowledge about evaluations. ",

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T1 - Opening the complexities of evaluations

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AU - Madsen, Vibeke Thøis

AU - Schiøler, Dorte

N1 - Conference code: 27

PY - 2026/9/17

Y1 - 2026/9/17

N2 - Purpose To develop new understandings of measurement and evaluation of strategic communication through workshops with three Danish organizations experienced with conducting evaluations. Design/methodology/approach A participatory action research (PAR) method was used to enrich both researchers and participants in two rounds of workshops in three Danish organization. Preliminary findings Evaluations serve many different purposes. From documentation to developing learnings. Practitioners appreciate models that take complexities of evaluations into account and at the same time they also wish models to be simple, easy to understand and in Danish. Practical implications Flexible evaluations models that can be adjusted to different contexts, objectives and purposes are needed. Originality One of the first studies to conduct Participatory Actions Research in three different types of organizations to co-create knowledge about evaluations.

AB - Purpose To develop new understandings of measurement and evaluation of strategic communication through workshops with three Danish organizations experienced with conducting evaluations. Design/methodology/approach A participatory action research (PAR) method was used to enrich both researchers and participants in two rounds of workshops in three Danish organization. Preliminary findings Evaluations serve many different purposes. From documentation to developing learnings. Practitioners appreciate models that take complexities of evaluations into account and at the same time they also wish models to be simple, easy to understand and in Danish. Practical implications Flexible evaluations models that can be adjusted to different contexts, objectives and purposes are needed. Originality One of the first studies to conduct Participatory Actions Research in three different types of organizations to co-create knowledge about evaluations.

KW - Media, communication and languages

KW - Measurement and Evaluation

KW - Participatory Action Research

KW - strategic communication

KW - value creation

M3 - Abstract

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Y2 - 16 September 2026 through 19 September 2026

ER -

Opening the complexities of evaluations: using participatory action research in three Danish Organizations to co-create new insights

Abstract

Conference

Keywords

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Projects

Evaluering af kommunikation - en kortlægning af fokuspunkter for effektevaluering af kommunikation

Cite this