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Public-Private Partnership, Sponsorship, or Philanthropy? Motives behind private company investments in city branding

Research output: Contribution to conference without a publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication date2019
DOIs
Publication statusPublished - 2019
EventThe 4th. Annual Conference of the International Place Branding Association - University of Thessaly, Greece
Duration: 27 Nov 201929 Nov 2019
http://placebranding.org/

Conference

ConferenceThe 4th. Annual Conference of the International Place Branding Association
LocationUniversity of Thessaly
Country/TerritoryGreece
Period27/11/1929/11/19
Internet address

Keywords

  • business community, trade and economy
  • public-private partnership

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