Original language | Danish |
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Title of host publication | Kommunikation, mediaplanlægning og reklamestyring : metoder og modeller |
Number of pages | 35 |
Publisher | Samfundslitteratur |
Publication date | 2001 |
ISBN (Print) | 8759308192 |
Publication status | Published - 2001 |
Externally published | Yes |
Reklamens form og indhold
Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review