Rethinking the Fashion Collection as a Design Strategic Tool in a Circular Economy

Ulla Ræbild, Anne Louise Bang

Research output: Contribution to journalJournal articleResearchpeer-review


The fashion industry is currently undergoing a radical change towards an overall sustainable paradigm shift. This paper investigates how the fashion collection, as a particular design framework, might be reconfigured as a strategic driver for garment longevity furthering sustainable fashion design. The study builds on a case study of a company offering a subscription service for baby clothing, exploring in detail whether and how the collection is used as a strategic design tool. In the analysis and discussion, feedback from users, manufacturers and the garments themselves plays a crucial role in the development of the collection. To some degree this differs from the development of a linear fashion collection. The paper concludes by suggesting a framework for using the collection as a strategic design tool designing garments for a product service system while adopting a circular economy thinking.
Original languageDanish
JournalDesign Journal
Issue number1
Pages (from-to)589-599
Number of pages11
Publication statusPublished - 6 Sep 2017
Externally publishedYes

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