Review of Value Proposition Design: How to create products and services customers want

Jan Glæsner Kyhnau; Christian Nielsen

Review of Value Proposition Design: How to create products and services customers want

Jan Glæsner Kyhnau
, Christian Nielsen

Service- og Markedsføringsuddannelserne

Aalborg University

Research output: Contribution to journal › Journal article › Research › peer-review

Abstract

Leading on from the bestselling 2010 book Business Model Generation, Alexander Osterwalder and Yves Pigneur, this time flanked by Greg Bernarda, Alan Smith and Trish Papadakos, set out to further the intricate link between business models and value propositions in the 2014 publication Value Proposition Design. This is a Book Review on the new publication.

Original language	English
Journal	Journal of Business Models
Volume	3
Issue number	1
Pages (from-to)	81-89
Number of pages	9
ISSN	2246-2465
Publication status	Published - 19 Mar 2015

Keywords

business community, trade and economy

Access to Document

https://journals.aau.dk/index.php/JOBM/article/view/1105Licence: Unspecified

Cite this

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abstract = "Leading on from the bestselling 2010 book Business Model Generation, Alexander Osterwalder and Yves Pigneur, this time flanked by Greg Bernarda, Alan Smith and Trish Papadakos, set out to further the intricate link between business models and value propositions in the 2014 publication Value Proposition Design. This is a Book Review on the new publication.",

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AB - Leading on from the bestselling 2010 book Business Model Generation, Alexander Osterwalder and Yves Pigneur, this time flanked by Greg Bernarda, Alan Smith and Trish Papadakos, set out to further the intricate link between business models and value propositions in the 2014 publication Value Proposition Design. This is a Book Review on the new publication.

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KW - business model canvas

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