Self-Censorship on Internal Social Media: Coworker Communication Behavior in a Danish Bank

Research output: Contribution to conference without a publisher/journalAbstractResearchpeer-review


Jyske Bank, the third largest bank in Denmark, won a prize in 2014 for best internal communication in Europe. Their coworkers communicate about products, coworker themes and organizational issues on internal social media, ISM (Madsen, 2015). The communication inform top managers about what happens in the organization, and helps the bank respond to changes in customer needs and the banking sector, address internal issues, and correct problems before they escalate. This kind of communication can have tremendous implications for an organization’s performance and even its survival (Morrison, 2011), and it is a way for coworkers to express employee voice and identify with the organization, which is crucial to employee engagement (Ruck and Welch, 2012). Coworkers are therefore increasingly valued as active agents in an organization (Heide and Simonsson, 2011; Kim and Rhee, 2011 and Mazzei, 2010). However far from all coworkers feel comfortable about entering the communication arena of ISM, even if coworker voice is encouraged (Morrison, 2011; Detert and Edmondson, 2011; Liu, Zhu and Yang, 2010). So far very little is known about coworker self-censorship on ISM and an explorative case-study in Jyske Bank was conducted in 2014/15 to shed light on the following research question:How does self-censorship affect coworker’s communication on ISM?
Original languageEnglish
Publication date13 Oct 2015
Publication statusPublished - 13 Oct 2015
Externally publishedYes
EventICA Regional Conference - CBS København, København, Denmark
Duration: 11 Oct 201513 Oct 2015


ConferenceICA Regional Conference
LocationCBS København


  • Media, communication and languages
  • Internal social media
  • coworker
  • internal communication
  • self-censorship

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