Sports, strategic CSR and 'commercial idealism' in Denmark

Research output: Other contributionOtherCommunication

18 Downloads (Pure)

Abstract

The purpose of this contribution is to provide some guidelines and cases that can inspire stakeholders of sports such as sport managers, coaches, corporations, politicians and so on to establish interdisciplinary partnerships based on corporate social responsibility (CSR) that can benefit participation in sports and its derived advantages, e.g. stimulating physical activity and a good work-life balance in society and among different organizational settings.
Original languageEnglish
Publication date16 Dec 2016
Publication statusPublished - 16 Dec 2016

Fingerprint

Dive into the research topics of 'Sports, strategic CSR and 'commercial idealism' in Denmark'. Together they form a unique fingerprint.

Cite this