Strategic Management and Business Model Innovation: Navigating the Knowledge Economy through Socio-Cognitive Innovation with the Blank Business Model Canvas

The rapid evolution of the knowledge economy, driven by digital transformation, globalization, and sustainability, necessitates innovative approaches to strategic management and business model innovation. Firms must leverage intangible assets, knowledge resources, and entrepreneurial strategies to sustain competitive advantage in this dynamic environment. While the Business Model Canvas (BMC) is a widely used tool for visualizing and designing business models, it has limitations in addressing uncertainty and rapid change. This research critically examines the BMC and introduces the Blank Business Model Canvas, a novel framework rooted in mindful organizing and sensemaking. Mindful organizing promotes attention and adaptability, while sensemaking helps firms interpret ambiguity and respond creatively to emerging challenges.

By integrating these socio-cognitive principles, the Blank Business Model Canvas offers a structured pathway for fostering creativity, adaptability, and alignment with market demands. It addresses the limitations of traditional frameworks, equipping firms with tools to design resilient and forward-looking business models. This research advances the discourse on strategic management and business model innovation by bridging theoretical and practical gaps. It provides actionable insights for practitioners and identifies pathways for firms to thrive in the knowledge economy, contributing to both scholarly understanding and real-world application.