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The AI Rocket: a professional approach to Generative AI 

Research output: Other contributionContribution to digital media

Abstract

The AI Rocket is a tool, that is used to frame and drive value creation using generative AI (Kramer & Larsen, unpublished). While invented for design and business students at VIA University College in Denmark, we chose to further investigate the tool’s potential by introducing it to the participants of the CraftIT-4SD pilot in Central Denmark.

In this case, we have encouraged micro companies and students in two different workshop set-ups to experiment with the AI Rocket exploring the potentials of generative AI in the design and development process.
Original languageEnglish
Publication date3 Jun 2025
Publication statusPublished - 3 Jun 2025

Keywords

  • aesthetics, design and media
  • research designs, theory and method
  • education, professions and jobs

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