The case of SMK – Co-creation in the context of the Danish National Gallery

Line Schmeltz; Anna Karina Kjeldsen

The case of SMK – Co-creation in the context of the Danish National Gallery

Kommunikationsuddannelsen

Aalborg University

Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review

Original language	English
Title of host publication	Co-Creating Brands : Brand management from a co-creative perspective
Editors	Nicholas Ind, Holger Schmidt
Number of pages	7
Place of Publication	London
Publisher	Bloomsbury Business
Publication date	12 Dec 2019
Pages	255-261
ISBN (Print)	9781472962263
ISBN (Electronic)	9781479262270
Publication status	Published - 12 Dec 2019

Access to Document

1 Contribution to book/anthology

Corporate brand management and multiple voices: polyphony or cacophony?
Schmeltz, L. & Kjeldsen, A. K., 7 Apr 2022, The Routledge Companion to Corporate Branding: Edited By Oriol Iglesias, Nicholas Ind, Majken Schultz. Iglesias, O., Ind, N. & M. (eds.). 1st edition ed. New York, NY: Routledge, p. 218-299 19 p.
Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review

1 Finished

Naming and strategic communication. Branding, corporate identity and institutional theory
Dam, L. S. (Principle researcher) & Kjeldsen, A. K. (Principle researcher)
01/01/14 → 31/12/16
Project: Research

1 Conference

CCI Conference on Corporate Communication 2016
Schmeltz, L. (Speaker) & Kjeldsen, A. K. (Speaker)
31 May 2016 → 3 Jun 2016
Activity: Participating in or organising an event types › Conference

Cite this

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title = "The case of SMK – Co-creation in the context of the Danish National Gallery",

keywords = "Brand co-creation, Co-Creation, Corporate branding, Corporate communication, Corporate identity, Identity, Museum, Strategic Communication",

author = "Line Schmeltz and Kjeldsen, \{Anna Karina\}",

year = "2019",

month = dec,

day = "12",

language = "English",

isbn = "9781472962263",

pages = "255--261",

editor = "Nicholas Ind and Holger Schmidt",

booktitle = "Co-Creating Brands",

publisher = "Bloomsbury Business",

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The case of SMK – Co-creation in the context of the Danish National Gallery. / Schmeltz, Line ; Kjeldsen, Anna Karina.
Co-Creating Brands: Brand management from a co-creative perspective. ed. / Nicholas Ind; Holger Schmidt. London: Bloomsbury Business, 2019. p. 255-261.

Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review

TY - CHAP

T1 - The case of SMK – Co-creation in the context of the Danish National Gallery

AU - Schmeltz, Line

AU - Kjeldsen, Anna Karina

PY - 2019/12/12

Y1 - 2019/12/12

KW - Brand co-creation

KW - Co-Creation

KW - Corporate branding

KW - Corporate communication

KW - Corporate identity

KW - Identity

KW - Museum

KW - Strategic Communication

M3 - Contribution to book/anthology

SN - 9781472962263

SP - 255

EP - 261

BT - Co-Creating Brands

A2 - Ind, Nicholas

A2 - Schmidt, Holger

PB - Bloomsbury Business

CY - London

ER -

The case of SMK – Co-creation in the context of the Danish National Gallery

Access to Document

Research output

Corporate brand management and multiple voices: polyphony or cacophony?

Projects

Naming and strategic communication. Branding, corporate identity and institutional theory

Activities

CCI Conference on Corporate Communication 2016

Cite this