The discourse of Big Data in marketing: ‘scientification’ of marketing research and what should the interpretive community do about it?

Gry Høngsmark Knudsen, Dannie Kjeldgaard

Research output: Chapter in Book/Report/Conference proceedingConference contribution to proceedingpeer-review

Original languageEnglish
Title of host publicationProceedings of the 8th EIASM Workshop on Interpretive Consumer Research
Publication date2015
Publication statusPublished - 2015
Externally publishedYes

Cite this