The Expanding Podcast Market:: composition and Revenue Streams

Thomas Spejlborg Sejersen; Aske Søndergaard Kammer

The Expanding Podcast Market: composition and Revenue Streams

Thomas Spejlborg Sejersen, Aske Søndergaard Kammer

Research output: Contribution to conference without a publisher/journal › Paper › Research › peer-review

Abstract

In the past decade, podcasting has entered the main-stream of both media industries and consumption. Even so, there has been surprisingly little scholarly interest in the business of podcasting. Responding to this research gap, this article maps the Danish podcast market and explores its revenue streams. Through a mapping of the market entire (2,529 active podcasts) and a survey (620 respondents), the study shows how a high degree of commercial pursuit exists among the (non-public) actors in the market, how revenue streams are highly varied across different categories of podcast publishers, and how actors in the market are generally optimistic about future financial performance. The find-ings, however, raise questions about the motivations for being in the podcast market and about the (future) role of platforms.

Original language	Danish
Publication date	29 Oct 2021
Publication status	Published - 29 Oct 2021
Event	European Media Management Association: Media Management and Sustainability - Media, Management and Transformation Center(MMTC), Jönköping International Business School, Jönköping University, Sweden, Jönköping, Sweden Duration: 27 Oct 2021 → 29 Oct 2021 https://www.media-management.eu/emma-conferences/jonkoping-2021/

Conference

Conference	European Media Management Association
Location	Media, Management and Transformation Center(MMTC), Jönköping International Business School, Jönköping University, Sweden
Country/Territory	Sweden
City	Jönköping
Period	27/10/21 → 29/10/21
Internet address	https://www.media-management.eu/emma-conferences/jonkoping-2021/

Keywords

Media, communication and languages
management
digitalization
quantitative method
research
digital media
web and mobile platforms

Cite this

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title = "The Expanding Podcast Market:: composition and Revenue Streams",

abstract = "In the past decade, podcasting has entered the main-stream of both media industries and consumption. Even so, there has been surprisingly little scholarly interest in the business of podcasting. Responding to this research gap, this article maps the Danish podcast market and explores its revenue streams. Through a mapping of the market entire (2,529 active podcasts) and a survey (620 respondents), the study shows how a high degree of commercial pursuit exists among the (non-public) actors in the market, how revenue streams are highly varied across different categories of podcast publishers, and how actors in the market are generally optimistic about future financial performance. The find-ings, however, raise questions about the motivations for being in the podcast market and about the (future) role of platforms.",

keywords = "Medier, kommunikation og sprog, management, digitalisering, kvantitativ metode, forskning, digitale medier, web og mobile platforme",

author = "Sejersen, {Thomas Spejlborg} and Kammer, {Aske S{\o}ndergaard}",

year = "2021",

month = oct,

day = "29",

language = "Dansk",

note = "European Media Management Association : Media Management and Sustainability, emma2021 ; Conference date: 27-10-2021 Through 29-10-2021",

url = "https://www.media-management.eu/emma-conferences/jonkoping-2021/",

}

TY - CONF

T1 - The Expanding Podcast Market:

T2 - European Media Management Association

AU - Sejersen, Thomas Spejlborg

AU - Kammer, Aske Søndergaard

PY - 2021/10/29

Y1 - 2021/10/29

N2 - In the past decade, podcasting has entered the main-stream of both media industries and consumption. Even so, there has been surprisingly little scholarly interest in the business of podcasting. Responding to this research gap, this article maps the Danish podcast market and explores its revenue streams. Through a mapping of the market entire (2,529 active podcasts) and a survey (620 respondents), the study shows how a high degree of commercial pursuit exists among the (non-public) actors in the market, how revenue streams are highly varied across different categories of podcast publishers, and how actors in the market are generally optimistic about future financial performance. The find-ings, however, raise questions about the motivations for being in the podcast market and about the (future) role of platforms.

AB - In the past decade, podcasting has entered the main-stream of both media industries and consumption. Even so, there has been surprisingly little scholarly interest in the business of podcasting. Responding to this research gap, this article maps the Danish podcast market and explores its revenue streams. Through a mapping of the market entire (2,529 active podcasts) and a survey (620 respondents), the study shows how a high degree of commercial pursuit exists among the (non-public) actors in the market, how revenue streams are highly varied across different categories of podcast publishers, and how actors in the market are generally optimistic about future financial performance. The find-ings, however, raise questions about the motivations for being in the podcast market and about the (future) role of platforms.

KW - Medier, kommunikation og sprog

KW - management

KW - digitalisering

KW - kvantitativ metode

KW - forskning

KW - digitale medier

KW - web og mobile platforme

UR - https://www.media-management.eu/wp-content/uploads/2021/10/emma2021_completefinalprograminstructions-1.pdf

M3 - Paper/skriftligt oplæg

Y2 - 27 October 2021 through 29 October 2021

ER -

The Expanding Podcast Market: composition and Revenue Streams

Abstract

Conference

Keywords

Other files and links

Forretningsmodeller og fremtidsudsigter for det danske podcast-marked

European Media Management Association

Cite this

The Expanding Podcast Market: composition and Revenue Streams

Abstract

Conference

Keywords

Other files and links

Projects

Forretningsmodeller og fremtidsudsigter for det danske podcast-marked

Activities

European Media Management Association

Cite this