The map is not the territory: A notion on customer journeys and touchpoints in a digital age

Rune Thorbjørn Jason Clausen, Signe Mørk Madsen, Mogens Bjerre

Research output: Book/Report/PhD thesis › Report › Communication

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Original language	English

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TY - RPRT

T1 - The map is not the territory: A notion on customer journeys and touchpoints in a digital age

AU - Clausen, Rune Thorbjørn Jason

AU - Madsen, Signe Mørk

AU - Bjerre, Mogens

PY - 2022

Y1 - 2022

UR - https://ldcluster.com/portfolio-item/digital-commerce-customers/#1644320786700-79a804c2-b9b7

M3 - Report

BT - The map is not the territory: A notion on customer journeys and touchpoints in a digital age

PB - Lifestyle & Design Cluster

ER -