The Media Landscape Under Threat: Navigating the Need for Change by Applying an Anthropological Approach

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Abstract

While newspaper subscriptions are plummeting and advertising revenues move from content providers to search engines, media houses struggle to adapt and to build new capabilities in order to adapt to emerging consumer practices.
Drawing on an on-going research with regional media houses and with news
-consuming young families with kids in the countryside of Denmark,
I investigate the perception of local media within the broader spectrum of news consumption. How is the term ‘news’ understood? How does materiality play into
this understanding? And how is the newspaper production reproducing contested meanings of “news?
Original languageEnglish
Title of host publicationEPIC : Proceedings of Ethnographic Praxis in Industry Conference
Number of pages10
PublisherAmerican Anthropological Association
Publication date2015
Pages222-234
Publication statusPublished - 2015

Keywords

  • media and media theory
  • news

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