Original language | English |
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Place of Publication | [Kbh.] |
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Publisher | Copenhagen Business School Press |
Edition | 1. udgave |
Number of pages | 341 |
ISBN (Print) | 8759382279 |
Publication status | Published - 2004 |
Series | Ph.D-serie |
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Volume | 14.2004 |
ISSN | 1601-9571 |
Keywords
- ironic selling propositions
- isp