The rhetorical strategies of Danish TV advertising: a study of the first fifteen years with special emphasis on genre and irony

Research output: Book/Report/PhD thesisBookResearchpeer-review

Original languageEnglish
Place of Publication[Kbh.]
PublisherCopenhagen Business School Press
Edition1. udgave
Number of pages341
ISBN (Print)8759382279
Publication statusPublished - 2004
SeriesPh.D-serie
Volume14.2004
ISSN1601-9571

Keywords

  • ironic selling propositions
  • isp

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