Abstract
Purpose – This paper explores communicative coworkership on internal social media (ISM) in a Danish hospital with the aim of showing how coworkership may contribute to creating responsible communication in a period of crisis.
Design/methodology/approach – The study conducts a qualitative netnographic analysis of 142 posts and 534 comments shared by employees on the hospital’s ISM. Furthermore, a discourse analytical approach has been applied to reveal how communicative coworkership is enacted.
Findings – The study demonstrates how employees enact communicative coworkership on a micro-level on ISM, and how this enactment plays an important role in creating responsible communication.
Practical implications – Creating responsible communication could be a matter of providing an ISM communication arena where employees enact communicative coworkership and share thoughts, frustrations and knowledge with each other during a crisis, and where management listens and responds to the concerns of the employees.
Originality – This study adds to the emerging research on communicative coworkership by showing, how it is unfolded on a micro level on ISM between employees who find themselves in the middle of a crisis.
Keywords - Communicative coworkership, internal listening, employee voice, internal social media, internal crisis communication, responsible communication
Paper type Case study
Design/methodology/approach – The study conducts a qualitative netnographic analysis of 142 posts and 534 comments shared by employees on the hospital’s ISM. Furthermore, a discourse analytical approach has been applied to reveal how communicative coworkership is enacted.
Findings – The study demonstrates how employees enact communicative coworkership on a micro-level on ISM, and how this enactment plays an important role in creating responsible communication.
Practical implications – Creating responsible communication could be a matter of providing an ISM communication arena where employees enact communicative coworkership and share thoughts, frustrations and knowledge with each other during a crisis, and where management listens and responds to the concerns of the employees.
Originality – This study adds to the emerging research on communicative coworkership by showing, how it is unfolded on a micro level on ISM between employees who find themselves in the middle of a crisis.
Keywords - Communicative coworkership, internal listening, employee voice, internal social media, internal crisis communication, responsible communication
Paper type Case study
| Original language | English |
|---|---|
| Publication date | 21 Sept 2023 |
| Publication status | Published - 21 Sept 2023 |
| Event | EUPRERA 24th Annual Congres: Responsible Communication - or Communicating Responsibility? - Prague, Czech Republic Duration: 20 Sept 2023 → 23 Sept 2023 Conference number: 24th https://euprera2023.com/ |
Conference
| Conference | EUPRERA 24th Annual Congres |
|---|---|
| Number | 24th |
| Country/Territory | Czech Republic |
| City | Prague |
| Period | 20/09/23 → 23/09/23 |
| Internet address |
Keywords
- management, organizational development and innovation
- Communicative coworkership
- Internal crisis communication
- Internal social media
- employee voice
- internal listening
- responsible communication