The Yin and Yang of Colors: How to calculate the exact complementary color to a specific chromatic Brand Color

Michael Abildgaard

The Yin and Yang of Colors: How to calculate the exact complementary color to a specific chromatic Brand Color

Michael Abildgaard

Medieproduktion og ledelse

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review

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Abstract

This paper will test a research question about whether or not it is possible to calculate the exact Complementary Color to a specific Brand Color in different color systems.
A method is proposed and tested in five different color systems: CIELAB, RGB, CMYK, Spectrum and HSB including device independent, device dependent, additive and subtractive color systems. In each color system, it is attempted to calculate the Complementary Color to an orange Brand Color (Pantone 151 C).
The results are compared to the results from an online Adobe Creative Cloud Service, Adobe Kuler which was chosen because it seems to be widespread among design professionals when finding Complementary Colors.
It is concluded that it is possible to calculate a Brand Color’s exact Complementary Color by using the technical specifications of the Brand Color as a starting point for this paper’s method.
Adobe Kuler’s suggestions for Complementary Colors are far from this paper’s calculated Complementary Colors and it is proven that Adobe Kuler’s Complementary Colors are not technically correct according to this paper’s methods.
The color difference between this paper’s calculated Complementary Color and Adobe Kuler’s Complementary Color is ΔEab 62.5, ΔE2000 43.5 and ΔH 12.6

Original language	English
Title of host publication	Advances in Print and Media Technology
Editors	Patrick Gane
Volume	XLIV/IV
Publisher	International Association of Research Organizations for the Information, Media and Graphic Arts Industries
Publication date	13 Sept 2017
Pages	119-128
ISBN (Print)	978-3-9870704-1-9
Publication status	Published - 13 Sept 2017
Event	The 44th International Iarigai Conference: Advances in Printing and Media Technology - NH Hotel Fribourg, Fribourg, Switzerland Duration: 10 Sept 2017 → 13 Sept 2017 Conference number: 44 http://www.iarigai-fribourg.com/

Conference

Conference	The 44th International Iarigai Conference
Number	44
Location	NH Hotel Fribourg
Country/Territory	Switzerland
City	Fribourg
Period	10/09/17 → 13/09/17
Internet address	http://www.iarigai-fribourg.com/

Series	Advances in Print and Media Technology
Volume	44

Keywords

graphic design
media production
engineering science

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iarigai2017_Abildgaard_Yin_and_Yang_of_ColorsFinal published version, 858 KB

The 44th International Iarigai Conference
Abildgaard, M. (Speaker)
10 Sept 2017 → 13 Sept 2017
Activity: Participating in or organising an event types › Conference

Cite this

Abildgaard, Michael. / The Yin and Yang of Colors : How to calculate the exact complementary color to a specific chromatic Brand Color. Advances in Print and Media Technology. editor / Patrick Gane. Vol. XLIV/IV International Association of Research Organizations for the Information, Media and Graphic Arts Industries, 2017. pp. 119-128 (Advances in Print and Media Technology, Vol. 44).

@inproceedings{b497910c396346308384072583cab693,

title = "The Yin and Yang of Colors: How to calculate the exact complementary color to a specific chromatic Brand Color",

abstract = "This paper will test a research question about whether or not it is possible to calculate the exact Complementary Color to a specific Brand Color in different color systems.A method is proposed and tested in five different color systems: CIELAB, RGB, CMYK, Spectrum and HSB including device independent, device dependent, additive and subtractive color systems. In each color system, it is attempted to calculate the Complementary Color to an orange Brand Color (Pantone 151 C).The results are compared to the results from an online Adobe Creative Cloud Service, Adobe Kuler which was chosen because it seems to be widespread among design professionals when finding Complementary Colors.It is concluded that it is possible to calculate a Brand Color{\textquoteright}s exact Complementary Color by using the technical specifications of the Brand Color as a starting point for this paper{\textquoteright}s method. Adobe Kuler{\textquoteright}s suggestions for Complementary Colors are far from this paper{\textquoteright}s calculated Complementary Colors and it is proven that Adobe Kuler{\textquoteright}s Complementary Colors are not technically correct according to this paper{\textquoteright}s methods.The color difference between this paper{\textquoteright}s calculated Complementary Color and Adobe Kuler{\textquoteright}s Complementary Color is ΔEab 62.5, ΔE2000 43.5 and ΔH 12.6",

keywords = "graphic design, media production, engineering science",

author = "Michael Abildgaard",

note = "http://www.iarigai.com/publications; The 44th International Iarigai Conference : Advances in Printing and Media Technology ; Conference date: 10-09-2017 Through 13-09-2017",

year = "2017",

month = sep,

day = "13",

language = "English",

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volume = "XLIV/IV",

series = "Advances in Print and Media Technology",

publisher = "International Association of Research Organizations for the Information, Media and Graphic Arts Industries",

pages = "119--128",

editor = "Patrick Gane",

booktitle = "Advances in Print and Media Technology",

address = "Hungary",

url = "http://www.iarigai-fribourg.com/",

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Abildgaard, M 2017, The Yin and Yang of Colors: How to calculate the exact complementary color to a specific chromatic Brand Color. in P Gane (ed.), Advances in Print and Media Technology. vol. XLIV/IV, International Association of Research Organizations for the Information, Media and Graphic Arts Industries, Advances in Print and Media Technology, vol. 44, pp. 119-128, The 44th International Iarigai Conference, Fribourg, Switzerland, 10/09/17.

The Yin and Yang of Colors: How to calculate the exact complementary color to a specific chromatic Brand Color. / Abildgaard, Michael.
Advances in Print and Media Technology. ed. / Patrick Gane. Vol. XLIV/IV International Association of Research Organizations for the Information, Media and Graphic Arts Industries, 2017. p. 119-128 (Advances in Print and Media Technology, Vol. 44).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review

TY - GEN

T1 - The Yin and Yang of Colors

T2 - The 44th International Iarigai Conference

AU - Abildgaard, Michael

N1 - Conference code: 44

PY - 2017/9/13

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N2 - This paper will test a research question about whether or not it is possible to calculate the exact Complementary Color to a specific Brand Color in different color systems.A method is proposed and tested in five different color systems: CIELAB, RGB, CMYK, Spectrum and HSB including device independent, device dependent, additive and subtractive color systems. In each color system, it is attempted to calculate the Complementary Color to an orange Brand Color (Pantone 151 C).The results are compared to the results from an online Adobe Creative Cloud Service, Adobe Kuler which was chosen because it seems to be widespread among design professionals when finding Complementary Colors.It is concluded that it is possible to calculate a Brand Color’s exact Complementary Color by using the technical specifications of the Brand Color as a starting point for this paper’s method. Adobe Kuler’s suggestions for Complementary Colors are far from this paper’s calculated Complementary Colors and it is proven that Adobe Kuler’s Complementary Colors are not technically correct according to this paper’s methods.The color difference between this paper’s calculated Complementary Color and Adobe Kuler’s Complementary Color is ΔEab 62.5, ΔE2000 43.5 and ΔH 12.6

AB - This paper will test a research question about whether or not it is possible to calculate the exact Complementary Color to a specific Brand Color in different color systems.A method is proposed and tested in five different color systems: CIELAB, RGB, CMYK, Spectrum and HSB including device independent, device dependent, additive and subtractive color systems. In each color system, it is attempted to calculate the Complementary Color to an orange Brand Color (Pantone 151 C).The results are compared to the results from an online Adobe Creative Cloud Service, Adobe Kuler which was chosen because it seems to be widespread among design professionals when finding Complementary Colors.It is concluded that it is possible to calculate a Brand Color’s exact Complementary Color by using the technical specifications of the Brand Color as a starting point for this paper’s method. Adobe Kuler’s suggestions for Complementary Colors are far from this paper’s calculated Complementary Colors and it is proven that Adobe Kuler’s Complementary Colors are not technically correct according to this paper’s methods.The color difference between this paper’s calculated Complementary Color and Adobe Kuler’s Complementary Color is ΔEab 62.5, ΔE2000 43.5 and ΔH 12.6

KW - graphic design

KW - media production

KW - engineering science

M3 - Conference contribution to proceeding

SN - 978-3-9870704-1-9

VL - XLIV/IV

T3 - Advances in Print and Media Technology

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EP - 128

BT - Advances in Print and Media Technology

A2 - Gane, Patrick

PB - International Association of Research Organizations for the Information, Media and Graphic Arts Industries

Y2 - 10 September 2017 through 13 September 2017

ER -

Abildgaard M. The Yin and Yang of Colors: How to calculate the exact complementary color to a specific chromatic Brand Color. In Gane P, editor, Advances in Print and Media Technology. Vol. XLIV/IV. International Association of Research Organizations for the Information, Media and Graphic Arts Industries. 2017. p. 119-128. (Advances in Print and Media Technology, Vol. 44).

The Yin and Yang of Colors: How to calculate the exact complementary color to a specific chromatic Brand Color

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Conference

Keywords

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Activities

The 44th International Iarigai Conference

Cite this