Abstract
Abstract. Managers in the Tourism industry in Southern Denmark are reluctant to embark on the voyage towards digital transformation. This paper shows, based on a minor survey and interviews with key partners, what the structural and cul-tural obstacles are, that brings about this hesitancy. The authors focus on the in-ability of the management to visualise the transition as well as imagining the next step. They also suggest a story-based maturity matrix as well as a competence development programme to bring the region of Southern Denmark closer to be-coming a Smart Tourism Destination.
| Original language | English |
|---|---|
| Publication date | Mar 2019 |
| Publication status | Published - Mar 2019 |
| Event | LION-APP Conference, Trento, Italy: Machine Learning and Intelligent Optimization Applied to Tourism and Hospitality - Sociale Opera House, Trento, Italy Duration: 5 Jul 2019 → 9 Jul 2019 https://lion-app.org/index.html |
Conference
| Conference | LION-APP Conference, Trento, Italy |
|---|---|
| Location | Sociale Opera House |
| Country/Territory | Italy |
| City | Trento |
| Period | 05/07/19 → 09/07/19 |
| Internet address |
Keywords
- Media, communication and languages