Tradwives – obedient homemakers and savvy marketeers of products and ideology

Research output: Contribution to conference without a publisher/journal › Abstract › Research › peer-review

Original language	English
Publication date	2026
Publication status	Unpublished - 2026
Event	EMAC 55th Annual Conference of the European Marketing Academy - University of Bath, Bath, United Kingdom Duration: 2 Jun 2026 → 5 Jun 2026 Conference number: 55 https://www.bath.ac.uk/events/emac-2026/

Conference	EMAC 55th Annual Conference of the European Marketing Academy
Number	55
Location	University of Bath
Country/Territory	United Kingdom
City	Bath
Period	02/06/26 → 05/06/26
Internet address	https://www.bath.ac.uk/events/emac-2026/

Cite this

@conference{1956050eeec5430698b30462b04decef,

title = "Tradwives – obedient homemakers and savvy marketeers of products and ideology",

author = "Julie B{\o}nnelycke and Knudsen, \{Gry H{\o}ngsmark\} and Antorini, \{Yun Mi Esbak Kim\}",

year = "2026",

language = "English",

note = "EMAC 55th Annual Conference of the European Marketing Academy ; Conference date: 02-06-2026 Through 05-06-2026",

url = "https://www.bath.ac.uk/events/emac-2026/",

}

Research output: Contribution to conference without a publisher/journal › Abstract › Research › peer-review