Unpacking Nordic branding: the value regimes of Nordicness

Lars Pynt Andersen; Frank Lindberg; Jacob Östberg

doi:10.1108/JPMD-12-2019-0113

Unpacking Nordic branding: the value regimes of Nordicness

Lars Pynt Andersen, Frank Lindberg, Jacob Östberg

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Place Management and Development
Volume	14
Issue number	3
Pages (from-to)	362-378
ISSN	1753-8335
DOIs	https://doi.org/10.1108/JPMD-12-2019-0113
Publication status	Published - 2021
Externally published	Yes

Keywords

business community, trade and economy

Access to Document

10.1108/JPMD-12-2019-0113

Cite this

@article{51cc2bf38e254aa29fe1f890861c7c17,

title = "Unpacking Nordic branding: the value regimes of Nordicness",

keywords = "business community, trade and economy, Branding, Nordiskhed",

author = "Andersen, {Lars Pynt} and Frank Lindberg and Jacob {\"O}stberg",

year = "2021",

doi = "10.1108/JPMD-12-2019-0113",

language = "English",

volume = "14",

pages = "362--378",

journal = "Journal of Place Management and Development",

issn = "1753-8335",

publisher = "Emerald Group Publishing",

number = "3",

}

TY - JOUR

T1 - Unpacking Nordic branding: the value regimes of Nordicness

AU - Andersen, Lars Pynt

AU - Lindberg, Frank

AU - Östberg, Jacob

PY - 2021

Y1 - 2021

KW - business community, trade and economy

KW - Branding

KW - Nordiskhed

UR - http://chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://nordopen.nord.no/nord-xmlui/bitstream/handle/11250/2753370/Andersen.pdf?sequence=4

U2 - 10.1108/JPMD-12-2019-0113

DO - 10.1108/JPMD-12-2019-0113

M3 - Journal article

SN - 1753-8335

VL - 14

SP - 362

EP - 378

JO - Journal of Place Management and Development

JF - Journal of Place Management and Development

IS - 3

ER -

Unpacking Nordic branding: the value regimes of Nordicness

Keywords

Access to Document

Other files and links

Cite this