Values in and values of video-on-demand services: The case of Danish DRTV

Julie Mejse Münter Lassen; Jannick Kirk Sørensen

doi:10.48335/9789188855756-5

Values in and values of video-on-demand services: The case of Danish DRTV

Julie Mejse Münter Lassen
, Jannick Kirk Sørensen

Aarhus University

Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review

Abstract

The growing importance of video-on-demand (VoD) services as a way to expose television programmes to viewers implies that the study of public service media (PSM) must include VoD interfaces. On the basis of politically decided severe cutbacks, the Danish PSM organisation DR launched a new strategy in 2018, in which the VoD service DRTV was announced to become the main entrance to all of DR’s content. In addition to this, DR announced a shift in its publishing strategy, from volume to value, and three programme types were highlighted as of special value to democracy, culture, and cohesion in Denmark: news, culture, and content for children and young people. This chapter examines DR’s value-over-volume claim and the presence of the three programme types in the VoD service. Finally, it initiates a methodological discussion of how to study the constantly changing interface of a VoD service.

Original language	English
Title of host publication	Public Service Media's Contribution to Society : RIPE@2021
Editors	Manuel Puppis, Christopher Ali
Number of pages	21
Place of Publication	Göteborg
Publisher	Nordicom
Publication date	Jun 2023
Pages	89-110
Chapter	5
ISBN (Print)	978-91-88855-74-9
ISBN (Electronic)	978-91-88855-75-6
DOIs	https://doi.org/10.48335/9789188855756-5
Publication status	Published - Jun 2023
Externally published	Yes

Access to Document

10.48335/9789188855756-5Licence: CC BY-NC-ND

From broadcast volume to on-demand value: DR’s strategic response to changes in Danish media policy
Lassen, J. M. M. (Introductory speaker) & Kirk Sørensen, J. (Introductory speaker)
27 Sept 2021
Activity: Talk or presentation types › Lecture or presentation

Cite this

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title = "Values in and values of video-on-demand services: The case of Danish DRTV",

abstract = "The growing importance of video-on-demand (VoD) services as a way to expose television programmes to viewers implies that the study of public service media (PSM) must include VoD interfaces. On the basis of politically decided severe cutbacks, the Danish PSM organisation DR launched a new strategy in 2018, in which the VoD service DRTV was announced to become the main entrance to all of DR{\textquoteright}s content. In addition to this, DR announced a shift in its publishing strategy, from volume to value, and three programme types were highlighted as of special value to democracy, culture, and cohesion in Denmark: news, culture, and content for children and young people. This chapter examines DR{\textquoteright}s value-over-volume claim and the presence of the three programme types in the VoD service. Finally, it initiates a methodological discussion of how to study the constantly changing interface of a VoD service.",

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Values in and values of video-on-demand services: The case of Danish DRTV. / Lassen, Julie Mejse Münter; Kirk Sørensen, Jannick.
Public Service Media's Contribution to Society: RIPE@2021. ed. / Manuel Puppis; Christopher Ali. Göteborg: Nordicom, 2023. p. 89-110.

Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review

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AU - Kirk Sørensen, Jannick

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AB - The growing importance of video-on-demand (VoD) services as a way to expose television programmes to viewers implies that the study of public service media (PSM) must include VoD interfaces. On the basis of politically decided severe cutbacks, the Danish PSM organisation DR launched a new strategy in 2018, in which the VoD service DRTV was announced to become the main entrance to all of DR’s content. In addition to this, DR announced a shift in its publishing strategy, from volume to value, and three programme types were highlighted as of special value to democracy, culture, and cohesion in Denmark: news, culture, and content for children and young people. This chapter examines DR’s value-over-volume claim and the presence of the three programme types in the VoD service. Finally, it initiates a methodological discussion of how to study the constantly changing interface of a VoD service.

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BT - Public Service Media's Contribution to Society

A2 - Puppis, Manuel

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PB - Nordicom

CY - Göteborg

ER -

Values in and values of video-on-demand services: The case of Danish DRTV

Abstract

Access to Document

Activities

From broadcast volume to on-demand value: DR’s strategic response to changes in Danish media policy

Cite this